You can cover all the bases and have a marketing presence like no-other, but if you do not know which marketing avenue is working best for you and your dollar then you may be wasting time and money.
Make sure, with every marketing program you are running, that you are tracking clicks, impressions, leads, calls, emails, visitors, fans, followers, etc. You will never know where to spend most of your time or money if you do not know how each marketing tool or change is performing for your business. Keep track, measure, and be consistent with what’s working.
Some tools to help you keep track of your marketing programs can be anything from email receipts in Outlook to Google Analytics for your website or blog. Most online marketing tools such as Word Press, Facebook, Twitter, Bit.ly, and even Top Producer can track your marketing for you and provide you with some very intense data.
Make sure you distinguish between what avenues of marketing are giving you the “best bang for your buck” or time. Also, track changes you make to your marketing by comparing before and after data.
Here is a video on how Google Analytics can help you keep your website functioning at its highest potential.
the video was very helpful!
great post!